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Social Technographics

The Trending

What’s the best way to understanding your customers? The answer is looking at social technographic profiles. You may wonder how you define such a term, well when you break it down into two words you have the word meaning social referring to people to people activities in groundswell. The next term is technographics refers to the methodology used for researching consumers. The social technographic profiles can be broken done into 6 groups.

1. Creators: publish a blog or online article at least once a month.
2. Critics: react to online content by being responsive to online posts.
3. Collectors: save the information they like
4. Joiners: create and maintain profiles on social media sites
5. Spectators: consume what others produce online
6. Inactives: nonparticipating

It’s hard to imagine that online users can be categorized into just 6 groups. Although I would classify myself as a joiner, recently with this blog…

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Author:

This blog was started for a Uni subject, and has since evolved into a place where I can voice my thoughts, typically about coaching and sport. I grew up in Sydney, then moved to Canberra for some further study in 2011 and when I finished in 2014 I moved up to Brisbane. I have played, coached and generally been involved with volleyball since 2013. As of 2017 I am now the QAS Volleyball Assistant Coach.

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